US Olympic Committee selects Robbins to be the first Longboard Surfer in history to compete in the Pan American Games representing the United States of America MONTECITO, Calif., July 30, 2019 /PRNewswire/ -- Montecito Brands announced today that Cole Robbins, a professional surfer of the World Tour of Professional Longboarding, is joining the Montecito Brands family as a new Global Brand Ambassador. This year, Robbins was invited to compete in the US Surfing team trials where he earned a spot as the USA longboard representative.